First of all, this film is part of the return of Hammer horror. Hammer was a producer of British horror films in the way back when and itself created it's own subgenre of horror films.
Secondly, the actors and filmmakers are actually talking about the film. There is something hopeful when the filmmaker and actors are taking pride in their work. Radcliffe elaborated by saying that he chose the role because:
"It was certainly not a part that people can really compare to Harry… But [the] main attraction, to be honest, was simply the story, and how compelling it was, and being a part of a really, really good horror film."
Thirdly, the film is based on a book and the author is writing the screenplay. This could also be a reason for failure, but I have hopes because the book has already been turned into a successful play and made-for-tv-movie. It would seem that this story actually has substance and isn't just a horror film that is trying to make easy money. Again, I parry to Radcliffe, who describes it as:
"A character-driven, well-written horror film that had the capability of being just as scary as any ',' or any of those films that have recently come out, while also having a depth of character that you don't often find there."See the feature below for more Radcliffe and more glimpses of The Woman in Black.